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Simple Things to Market Your Business on LinkedIn
Marketing your business on social media should be one of the main strategies of your online marketing campaign. Simply having a social presence isn’t enough. If your company has a presence on LinkedIn, which it should, then here are a few tips to help with your online presence.
Make the most out of your presence on LinkedIn with these tips:
Connect with everyone: Don’t just connect with people you know or that you want to do business with. If someone tries to connect with you, accept the request. You can use LinkedIn as a way to promote company events, support your sales and recruit new staff members, so there’s no reason to limit your connections.
Thank your connections: As soon as you connect with someone, thank them for making the connection. If you don’t know them, then it’s a good opportunity to share a piece of content you think might be useful to them or to tell them a little bit about your company.
Check profile views: Take a look at everyone who has viewed your profile. The people that view your profile could end up being future sales leads or employees.
Add blog content: If you’ve written a recent blog post, then put it on your profile so that it won’t wither away in your newsfeed. Basically connections who weren’t online at the time you posted it will still be able to see and read it.
Comment: If someone in your network shares a piece of content, be sure to comment on it. You should aim to make one comment a day – doing so provides you with more exposure for your brand.
Use these tips to help make the most of LinkedIn. For more tips on marketing your business on social media, contact us at MediaFirst