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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Dodgeball.com MoSoSo Mobile Social Software

jimcaruso's picture

Dodgeball.com is in the Mobile Social Software (MoSoSo) space. This seems useful and easy to use. It is within Google's stable of applications, so it recognized my Google account and asked permission to use that account and log me right in. There certainly need to be clean ways to mix mobile voice telephony with the Web. This mix, of mobile phone, Web, and community can bypass existing niche players. One comment is that this application, unlike many attempts at user-generated content, rewards users (with utility) for creating online content.

Fake News Presents A Hazard To Reputations Of Clients & News Sources

jimcaruso's picture

PR allows the spokesperson to take a position on industry issues or announce news. The mixing of editorial with advertising may damage the reputation of firms that promote themselves or their position with "fake news." Ultimately, undermining the value of news sources - making readers or viewers question the validity of news - is bad for advertisers, spokespersons, and the media outlets that use fake news. So far, these questions have arisen only over video news releases.

Suzanne Vega Performs Virtual Concert Within Second Life

jimcaruso's picture

MMO's (Multi-Player Online) Game [or MMORPG ( Role Playing Games)] offer people to present themselves through an online environment via an avatar.

I am fascinated by how businesses may eventually use this technology.

NY Times Changes Size, News Content, etc.

jimcaruso's picture

The New York Times newspaper is changing format, going to a 48 inch width web and adding more pages for a net reduction in news content of 5%. Consolidating printing plants will reduce jobs. The following internal NYT memos were found here  Clearly, $41 million in annual savings, smaller size, and less paper are substantive reasons for change.

PR Trends: Social Networking Sites, Press Release Templates, etc.

jimcaruso's picture

This is a well-considered blog entry (17 July 2006) by Andy Lark on trends affecting PR, such as the influence of social networking on public relations.

Top 100 InfoSec Tools

jimcaruso's picture

Find the top 100 information security tools at: http://sectools.org/ This is a great list that includes apps for many platforms, ports to additional OS, and a link to each of the top 100 as well as alternatives in the same category. If you sell InfoSec hardware, software, or services this Web site is a worthy candidate for your advertising dollars. ----- URL: http://sectools.org/ 

Complexity Causes Half of Product Returns

jimcaruso's picture

This article, reported by Reuters and the San Jose Mercury News' Good Morning Silicon Valley, was most interesting for the cause. The origin of most flaws was in the first phase of the product design process (product or requirements definition). This supports my conviction that, as Euripides said, "a bad beginning makes a bad ending." Elke den Ouden reported the results in her thesis at the Technical University of Eindhoven, The Netherlands. From Reuters:  -----

Personal Data Thefts Top 50 Million in 6 Months

jimcaruso's picture

Theft of data is a real and growing issue for individuals in the United States and around the world. This link lists the compromised data sources and the cause, just since the ChoicePoint breach of 15 February 2005.

This listing, compiled by the Privacy Rights Clearinghouse, shows that more that the personal privacy data of more than 50 million US citizens has been compromised in this period of barely more than 6 months. ----- URL: http://www.privacyrights.org/ar/ChronDataBreaches.htm

On "CBS News Unveils Web Strategy"

jimcaruso's picture

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising - even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three (anyone remember?) or four television/video channels.

Skype & Mobility

jimcaruso's picture

IP-based (Internet Protocol) telephony is certain to overtake switched-circuit telephony. Skype leads in the number of Voice over IP (VoIP) users and certainly has a global reach. Mobile telephone handsets will eventually communicate via IP. Now, there are some handsets, notably from Nokia, that are WiFi and coming as WiMax, and which also have switched circuit capability. In addition, Nokia's 770, a Linux OS tablet for about US$350 and WiFi, shows the possibility of these devices becoming phones. In fact the 770 looks a little like the 7100, which has no WiFi capability.

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