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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Social Collaboration At Work

Written by Matt Foulger. Originally posted on HootSource. Click to HootSuite.

Factors Influencing Success in Change, Attributes of Innovation

jimcaruso's picture

I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

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How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

Being Social at Your Social: How to Handle Social Media at Your Event

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties. And obviously, you know how to promote an event with social media, too.

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013

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Leads.

The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success.

Effective Industry Analyst Relations | PR Process

Becky Boyd's picture

Industry Analyst Relations & Outreach Can Improve Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the short list in product selections and to gain the attention of the leaders of industry, the media, and the competition.

Event Management – How do you do it well?

Managing events can be a tricky, difficult situation for any public relations professional if the proper planning has not been completed. During the time leading up to the big event, there are many ways you can prepare for just about anything.

3 Must-Have Components of Inbound Marketing: Content Quality, Frequency, and Consistency

jimcaruso's picture

​The definitions of strategy, tactics and goals for successful internet marketing have continued to evolve and change on a near-constant basis over the years.

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