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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

How the Social Web is Evolving - Pinterest

Becky Boyd's picture

Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web. Users “pin” images they find on the web to their Pinterest board, sharing them with their followers. Every image on a user’s Pinboard is hyperlinked to the original source, helping to drive traffic from Pinterest to external sites.

4 Competencies of Highly Effective Inbound Marketing Agencies

Becky Boyd's picture

Inbound Marketing combines great content and website engagement that forms a superior foundation for sales and marketing efficiency, effectiveness, productivity, and revenue growth. Shifting from outbound to inbound marketing provides accelerated return on investment (ROI).

INSIGHT Lands Wall Street Journal Coverage for Issues-Based Press Release

Becky Boyd's picture
Insight, Inc. - Outsmart

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

Gartner Analysts Research The Social Media Market – Grows to $7.25B

Becky Boyd's picture
Futuristic Tablet, Tablet Computer, Tablet Computing, IPad, Futuristic Tablet Computer, News, Multimedia News

According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”

Blog Post Guidelines - The Secret Sauce

jimcaruso's picture
MediaFirst PR Writing Services

Note: This is really an internal document, but I felt it might be helpful to you. This outlines what goes into a blog post for the agency. Since, we build websites, we know that how and what you write is a critical success factor (CSF) for helping your readers.

Why Marketing Analytics is So Important

Becky Boyd's picture

Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.

What role should SEO play in an overall PR strategy or campaign?

Becky Boyd's picture

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

MediaFirst Blog | Becky Boyd | Creating Calls to Action

Becky Boyd's picture
Call-To-Action: Ready To Talk Turkey?

I don’t know about you, but I spend lots of time online – and I have to make myself focus on the task at hand because everybody and his brother is vying for my attention with, “Visit this site,” “Watch this video,” etc. One click is all it takes to jump from one topic to another, and everyone is competing to get that click.

Marketers must learn how to break through the noise and garner more clicks. Calls-to-action are the tools to make this happen. They have the power to grab people’s attention and direct it to new topics. They are everywhere you go.

B2B Marketing Benefits From A Consistent Program Of Press Releases

jimcaruso's picture
5 in meeting, Man in front, Man with computer

B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a. news release, in many media outlets: online, in print, on tablets, and formatted for mobile devices. Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, YouTube and on social bookmarking websites, such as Deleicious.com, StubleUpon.com, Digg.com, Reddit.com, etc. With MediaFirst as your PR firm, know that we leverage these for your.

Jim Caruso Speaking On: Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

jimcaruso's picture

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing.

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