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Becky Boyd's blog

An Introduction to Online Marketing Strategies

Written 28 March 2012 - 10:50am by Becky Boyd
MediaFirst PR Writing Services

 

If you are a newbie in the online marketing world, this is for you. In your search for information you will read many tips to get the most out of your online marketing. You also need to understand that online marketing is not a walk in the park. It is important for you to read as much as possible to learn and apply what you know.

What is your Public Relations Strategy?

Written 12 March 2012 - 10:13am by Becky Boyd
PRplan

Public relations is used in managing how information moves between an organization and the public. It makes use of a number of public relations strategies to control the disbursement of various types of information to the public with the aim of convincing them about various issues concerning a company, or an individual, or a company's products and services.

Some Cool Stats About Pinterest & Why You Should Care

Written 7 March 2012 - 3:35pm by Becky Boyd

 

In the last few months, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, has flown off the charts. Pinterest is as addictive as other social media sites; maybe even more because more people like the visual aspects of Pinterest.

What is Content Marketing?

Written 7 February 2012 - 1:12pm by Becky Boyd
Content-Marketing-Infographic-by-Marketo.png

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

20 Plus Things Getting Publicity Can Do For You

Written 30 January 2012 - 6:42pm by Becky Boyd
PR & Social Media Specialist

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

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