Marketing Blog of Jim Caruso

Welcome to the Marketing Blog of Jim Caruso, covering Technology, Media, Public Relations, Social Media & Lead Generation .  Please retweet, like, comment upon, or add your thoughts to the posts here.  Thank you for visiting.  You may subscribe to the blog below or Follow Me on Twitter.

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Check Your Digital Marketing Performance; How I Do a Quick Assessment

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Best Practices, Blogs Posts, LinkedIn Post, Share on LinkedIn, LinkedIn Groups

How Are You or Your Company Performing Across the Web & Social

When I do a preliminary check of a potential ally or client I have a quick procedure that includes evaluating web performance, online content, and social media engagement.

Formatting for Readability and User Friendliness, Often an Immediate Improvement for Your Website Regardless of the Writer

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Here are some initial observations I prepared for a client, evaluating across all the writers and content of blog posts, press releases, and website. These suggestions improve the reading experience for the web visitor and improve SEO. Writers should do these, full stop.

Why Your Website Should Play Nice with Mobile

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Your website is a portal into your brand. It is the first introduction most potential customers will have to your company’s voice, mentality and mission. In many cases, it’s also the only way they’ll learn about the products and services you offer. As such, it’s important that your website be eye catching, provocative, and intuitive to navigate.

Online Note-Taking Apps: Evernote, Google Keep, Pocket, Springpad

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Note Applications: Web-based 

These are information collection, organization & retrieval tools that work across a multitude of devices, operating systems, and browsers. One main function is to save, categorize, and organize web pages as notes - for research or later reference.

Meet Me At Hubspot's Inbound 2014

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Hubspot's annual conference, Inbound, will be held September 15-18 2014 in Boston, MA. The event is expanding to the BCEC (Boston Convention and Exhibition Center)this year. Registration opens March 3rd.

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