Bio of Jim Caruso, CEO

Guy from Earth.  Global technology evangelist.  Creator of opportunities and customers.  Writer, deal-maker, engineer, speaker, and enabler of multi-cultural, multi-national teams.  CEO. Early adopter.  Dangerously technical.  Interested in content strategy, semantic Web, social media, blogging, quality, and everything tech.  Enjoy speedy, W3C-complaint Web sites.  Proponent of the Open Web, transparency, and liberty.  Advocate for good.

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Technology, Media, & Public Relations Blog of Jim Caruso

Welcome to the Technology, Media, & Public Relations Blog of Jim Caruso.  Please retweet, like, comment upon, or add your thoughts to the posts here.  Thank you for visiting.  You may subscribe to the blog below or Follow Me on Twitter.

Need Better B2B Marketing Automation & Lead Gen? Ramp It Up ...

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Marketing Blog of Jim Caruso

JumpStart Inbound Marketing & Lead Generation

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<p>Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

7 Reasons Your SEO Efforts Fail

SEO search engine optimization, submit your Website - image

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

Here are the 7 reasons your SEO spend is ineffective:

1.) Search Engines Rank Pages, Not Websites

Remember that Google, Bing, Yahoo and other search engines rank individual pages, not your website as a whole.

SxSW 2012: Meet me there - SxSW, Event, Conference - South by Southwest Interactive (SxSWi)

SxSW-2010-ia-logo

Connect At South by Southwest Interactive (SxSWi)

You can reach your audience at SxSW, MediaFirst can help. SxSW. Programs of pre-conference publicity and on-the-ground tactics grow awareness, establish alliances, and win new business.

This blog post summarizes some tactics for:

  • Pre-conference publicity,
  • Exhibiting at the trade show, and
  • Connecting with your audience, bloggers, and the media.

At SxSW Conferences, we generated leads, established alliance partnerships, and got press coverage:

Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

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Guidelines & Thoughts on Posting Photos, Images & Video to Your Firm's Facebook Page

Carefully, add images to the "Products" photo album. Make sure the image is clear and add explanatory descriptors properly. No duplicate photos or videos.

Blog Post Guidelines - The Secret Sauce

MediaFirst PR Writing Services

Note: This is really an internal document, but I felt it might be helpful to you. This outlines what goes into a blog post for the agency. Since, we build websites, we know that how and what you write is a critical success factor (CSF) for helping your readers.

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