Brand

20 Plus Things Getting Publicity Can Do For You

Written 30 January 2012 - 6:42pm by Becky Boyd
PR & Social Media Specialist

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

Why Should I Hire a PR Firm to Help With My Company’s Exit Strategy?

Written 9 June 2011 - 5:23pm by Becky Boyd
Gideon Technologies Acquired by Symantec

Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

Corporate Branding: Creating, Organizing, And Using Corporate Identity Best To Identify & Differentiate Your Venture

Brand is the psychological feeling that prospects and customers associate with the firm (brand image) and, also, the interaction they have (brand experience). Managing expectation and experience encompass brand management. Typically, MediaFirst is involved in promoting clients by reinforcing an existing brand and carving out new expectations and higher awareness, based upon management's intended trajectory of your firm. You can also employ us to brand or re-brand the organization, as we have done for several clients.

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