Content Marketing

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

Submitted by jimcaruso on 6 May 2013 - 12:46pm
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How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

Content Marketing Success

Submitted by Becky Boyd on 10 March 2013 - 6:04pm
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Breakthrough Marketing via PR, Social Media, Awards, Speaking & Interactive

The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention.

Today, Marketers Must Execute Across Many Battlefronts

Submitted by jimcaruso on 19 September 2012 - 4:26pm
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Online Community, Online Forum, Twitter, Facebook, LinkedIn, Flickr, YouTube, YouTube.com, Circulating Groups
Marketing today requires that you execute across many frontline battlefields. Many of these are competitive fronts are present across the internet and Web. Content marketing, social media, electronic commerce and other marketing activities that were once stand-alone, now require integration. Marketing Automation has integrated these activities as online visitors are attracted more effecti

Inbound 2012 Conference in Boston: Inbound Marketing, Content Marketing, Business Networking and Marketing Automation

Submitted by jimcaruso on 24 August 2012 - 1:35pm
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Content Marketing, Hubspot Conference, Inbound 2012, Inbound Marketing, Marketing Automation

Meet me at Inbound 2012, Boston

INBOUND 2012 starts Monday, August 27th and brings more than 2,000 inbound marketers from across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

Website Copywriting

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