marketing

Small Businesses Can Make A Boom with Social Media

social media, small business, marketing, worldwide, growth, expand markets, Facebook, LinkedIn, Twitter, Instagram, Google+, Goo

In today’s society, news is traveling at the speed it takes for one to hit the enter key. Is social media the main reason that the speed of news travel has increased? It sure is!

Instagram Explodes – Allowing More Exposure for Brands

marketing, Instagram, hashtag, brand marketing, social media, photo editing

Instagram Explodes – Allowing More Exposure for Brands

What is Content Marketing?

Becky Boyd's picture
Content-Marketing-Infographic-by-Marketo.png

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

4 Competencies of Highly Effective Inbound Marketing Agencies

Becky Boyd's picture

Inbound Marketing combines great content and website engagement that forms a superior foundation for sales and marketing efficiency, effectiveness, productivity, and revenue growth. Shifting from outbound to inbound marketing provides accelerated return on investment (ROI).

Why Marketing Analytics is So Important

Becky Boyd's picture

Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.

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