marketing

MediaFirst Email Newsletter 3/3/2012: Marketing, PR, Social Media, & Websites for Lead Generation

Written 4 March 2012 - 11:16am by Anonymous

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SEP

What is Content Marketing?

Written 7 February 2012 - 1:12pm by Becky Boyd
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Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

4 Competencies of Highly Effective Inbound Marketing Agencies

Written 11 January 2012 - 6:59pm by Becky Boyd

Inbound Marketing combines great content and website engagement that forms a superior foundation for sales and marketing efficiency, effectiveness, productivity, and revenue growth. Shifting from outbound to inbound marketing provides accelerated return on investment (ROI).

Why Marketing Analytics is So Important

Written 28 December 2011 - 2:12pm by Becky Boyd

Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.

Who Owns Social Media? PR or Marketing?

Written 10 August 2011 - 12:44pm by Becky Boyd

 

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

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