Online Marketing

Why Online Marketing is so Hard

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You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

Factors to Keep in Mind When Planning Email Marketing

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Email marketing can be an incredibly effective inbound marketing strategy, as long as you plan it properly. If you don’t properly plan your email marketing strategy, then your emails will not only go unread – they could end up being marked as spam, which would be a disaster!

Four Pillars of Interactive Marketing

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Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

 

An Introduction to Online Marketing Strategies

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If you are a newbie in the online marketing world, this is for you. In your search for information you will read many tips to get the most out of your online marketing. You also need to understand that online marketing is not a walk in the park. It is important for you to read as much as possible to learn and apply what you know.

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