Online Marketing

Why Online Marketing is so Hard

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You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

Factors to Keep in Mind When Planning Email Marketing

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Email marketing can be an incredibly effective inbound marketing strategy, as long as you plan it properly. If you don’t properly plan your email marketing strategy, then your emails will not only go unread – they could end up being marked as spam, which would be a disaster!

Four Pillars of Interactive Marketing

Becky Boyd's picture

Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

 

Inbound Marketing Catching Up To Internet Marketing and Online Marketing

jimcaruso's picture
Eye of the hurricane
The term "Inbound Marketing," used by Marketing Automation firms, such as Hubspot, is catching up consistently to the broader terms "Internet Marketing" and "Online Marketing," as can be seen in the graph, below.
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