Peter Drucker

Awareness Is The First Step In The Process Of Customer Creation (Sales)

jimcaruso's picture
"Customer Creation" is the lifeblood and purpose of any business, according to management guru, Peter Drucker.  One view of the sales cycle is that Awareness is the first step in the multi-step process of Awareness ~> Knowledge ~> Selling ~> Closing.
 

Guide Sales Prospects Through The Sales Cycle

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According to Peter Drucker, effectiveness is enablement.

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