Press Release

What is Content Marketing?

Submitted by Becky Boyd on 7 February 2012 - 1:12pm
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Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

INSIGHT Lands Wall Street Journal Coverage for Issues-Based Press Release

Submitted by Becky Boyd on 4 January 2012 - 10:57am
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Insight, Inc. - Outsmart

 

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

The press release is not dead – PR agencies just have to make sure the news is newsworthy. 

B2B Marketing Benefits From A Consistent Program Of Press Releases

Submitted by jimcaruso on 10 October 2011 - 4:08pm
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B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a. news release, in many media outlets: online, in print, on tablets, and formatted for mobile devices. Social networks and social media tools leverage the distribution of press releases on LinkedIn, Twitter, Facebook, YouTube and on social bookmarking websites, such as Deleicious.com, StubleUpon.com, Digg.com, Reddit.com, etc. With MediaFirst as your PR firm, know that we leverage these for your.

Public Relations Firm Process: Media Relations, Your Press Release, PR & Newswire, PR 2.0 & Social Media PR

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Expect A Lot Of Your Public Relations Firm: Atlanta PR Firm, MediaFirst

Proposal and Agreement

Company principals, who are personally involved with and responsible for your success, listen to your goals and constraints. They price a package of PR, speaking opportunity management, analyst relations, or marketing services to fit the specific goals of your organization. The agreement states the rights and responsibilities of each party, including a balanced non-disclosure agreement.

Symantec to Acquire Gideon Technologies

MOUNTAIN VIEW, Calif. – Jan. 12, 2010 – Symantec Corp. (Nasdaq: SYMC), today announced it has signed a definitive agreement to acquire privately-held Gideon Technologies, Inc., a provider of standards- based information security solutions that automate and orchestrate IT security and risk management. Symantec is acquiring Gideon Technologies to extend Symantec’s security portfolio with a leading Security Content Automation Protocol (SCAP) validated configuration and vulnerability assessment solution and to enhance its ability to serve the needs of public sector customers.

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