social media marketing

How to Address Different Genders on Social Media for Better Targeted Marketing

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An important consideration when implementing your social media marketing strategy is the demographic and gender of your target audience.

Take Advantage of Your Customer's Social Networking Time

Blogs, Forums, Video, Podcasts

People tend to spend a large amount of time online every day, especially when it comes to their free time. In fact, according to data collected by eMarketer, people spend around 2 hours and 19 minutes on average online every day. Because of this, you should be taking advantage of their online presence by increasing your presence online. 

Converting Fans to Customers Using Social Media

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With everyone "Like-ing" everyone else on social media these days the era of intense social media marketing has quietly slipped into the public consciousness.

Things to Avoid on Your Business's Social Networks in 2014

White Tuxedo and Chart

Every year, the understanding of social media’s role in the world of inbound marketing continues to grow. This means that you should be learning what works as well as what doesn’t work when it comes to marketing via social media.

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