One method for attaining higher quality results, is a PR process that embeds strategy within the tactical documentation for the client. MediaFirst identifies the desired, future positioning for a client. This is a view of how the client firm wishes to be viewed in a year. Since most of our clients are privately held, we work for executives that have shareholdings in their firm and want to increase valuation. To succeed we use a technique applied by excellent, venture-backed companies.
This technique establishes: