Yes, I bought an Apple TV the day it was announced. It's installed and operational. The packaging is consistent with Apple's nice design, set-up is simple, menu and navigation straight-forward, and viewing/listening is a great experience. Watching 320x240 formatted video on a large-screen, HDTV set is surprisingly satisfying. There is a lot of syncing to do, via ethernet cable and/or Airport wirless connection. In fact, I just ordered an Airport extreme for wireless access to the AppleTV, but I wired via ethernet for the moment.