Handling urgent issues, such as Interview scheduling with reporters or editors, call Becky at 770/642-2080, x214. If no answer call Jim at (mobile) 404/788-0188. Please let us offer reporters up to three alternate time slots on two days.
New, additional projects can be defined using a copy of Schedule "C" from your agreement.
Core and complementary services include:
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Public Relations (PR): Get the most coverage from your news and resources
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Award Opportunity Management: Win awards and new notoriety for you and your customers
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Speaking Opportunity Management: Find speaking engagements in front of target audiences
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Industry Analyst Relations: Convey your value proposition, market influence, and position
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Marketing: marketing plans define best methods and target audiences, such as PR, the Web, collaterals, etc.
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Brand: Brand (brand image, brand experience), Brand Management, Corporate Identity and Brand ID: Create and organize your corporate identity
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Web Hosting, Web Development & Blog Hosting: Add a blog or news section to your Web site, such as "In The News" or "Press Release" pages. MediaFirst is a Rackspace partner offering content management
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Collaterals: Let us define the scope, budget, content, and then produce and print - or .PDF - your brochure.
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Events: Organizing a venue to generate leads, impart knowledge and sell
Reporting: Jointly, we agree upon the scope, success factors, metrics, and review frequency.
Our Consistent, Periodic PR Process accomplishes client goals, creating many opportunities to be quoted, mentioned, or covered in detail. We tee you up, but you must execute. Part of your success is being available and timely, and part is being interesting, informative, and quotable. You are the expert, so aid the reporter in understanding issues and industry developments.
Regard reporters as an influential conduit to your audience. We get clients great press. We document the process towards your success with a number of deliverable documents.
Depending upon your agreement with us, these may include:
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Results/Status Report: listing or forecasting the articles in which your firm will appear
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Strategic & Tactical PR Plans and documentation Spokespersons for your venture and their expertise
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Press Kit, packaged in a Presentation Folder and including items written for the media audience, such as:
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Pitches: including responses to queries and pitches by e-mail Communications with us and the media or analysts
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Draft Press Releases for your approval
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News wires, by which we send your release and create a record online, in print, and to the news desks of major media outlets
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Leverage results on the Web by maintaining Web links of Press Releases and media coverage
Social Media strategies, tactics, and implementation for business connections via LinkedIn, Twitter, Facebook, etc.
