Digital Marketing Agency For Marketing Strategy, E-Marketing, Reputation Management, Social Media Marketing, Public Relations & Lead Generation

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Marketing Strategy Firm, E-Marketing, Social Media Marketing Agency

Fix your marketing mix. A technology marketing firm and consumer marketing firm, MediaFirst works with clients to identity and execute upon the key cornerstones of success, so your organization can quickly reap the benefit of improved lead generation and higher revenues. MediaFirst is a marketing services firm, operating as a full service marketing agency. We have success from business development to market research. Our business growth consulting services both address and solve your company’s business challenges. .

Brand Strategy, Development & Look & Feel

Need brand? MediaFirst will work with your company to help define perceptions, impressions, ideas and feelings that target markets and buyers have and SHOULD have for your product, software, or service offering.  From there, if needed, our team of design professionals will help craft a look and feel for your company and product. For branding and brand marketing, look to MediaFirst among branding companies and branded content agencies.

Marketing Strategy & Market Development

When it comes to technology marketing, companies need to understand the entire picture. MediaFirst understands the strategic underpinnings of marketing strategy and takes responsibility for the success of marketing management and the marketing plan. MediaFirst can facilitate an on-site workshop that sparks discussion, builds consensus and leads to a finalized marketing strategy and plan complete with:

  • Vision and purpose

  • Business goals and business growth

  • The correct ​Marketing Mix

  • Marketing Communication Programs

  • Lead Generation Programs

  • Trade Show Programs

  • ​Social Media Marketing

  • Public Relations & Industry Analyst Relations Programs

  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

  • ​Inbound Marketing

  • Web Strategy, Website, & Content Management System Consulting

  • Content Strategy Programs

  • Metrics & Measurement

  • ​A periodic Press Release cycle

  • ROI Analysis & Analytics

  • Timeline & Milestones

  • Organizational Structure

  • Budget & Resource Plan

Company Positioning, Product Marketing & Message Development

Technology markets are crowded and competitive. Any company that wants to become a serious player needs a clear, consistent and concise message for its products, services and goals. Still, most early and mid-stage companies do not have defined messaging. Instead, many rely on fluid press releases, sales collateral, presentations and web content to tell their story. MediaFirst will work with your company to deliver a complete document that details the history and message of the company, key executives, products and services—a one-stop reference document that makes communicating with your key audiences, from investors to press to target prospects, easier and more consistent.

 Marketing Collateral and Copy Writing

Need white papers or product sheets? Contract with MediaFirst for a quick-turn-around project. Our group is packed with technology and Service Management market experts as well as award-winning writers who have drafted everything from press releases to interactive web commercials. So, whether it is standard fare like a trade publication byline or a white paper, MediaFirst is your shop. Our team also offers graphic design services to develop PowerPoint presentations, brochures, web site copy, client success stories and more.

 Web Development, Inbound Marketing, SEO & Creative Agency Services

A company’s web presence needs to reflect its brand and message clearly while speaking to the right prospects, partners and customers. Yet, it’s not as easy as it sounds.

MediaFirst provides clients with everything they need to get up and running on the web and, then, maximize their presence. So, you can focus on turning those web leads into sales.

Services include web copy development, search engine optimization (SEO), graphic design, blogs, online advertising, e-mail marketing, newsletters and, if needed, web architecture development.

 Digital Public Relations Firm For Media Relations & Reputation Management

When it comes to the press, MediaFirst knows its stuff. Our award-winning team includes PR pros and former members of the press, so, if your company is in need of more buzz, you’ve come to the right place. MediaFirst can help you:

  • Develop a media strategy including tactics, targets, messages, & timelines

  • Draft Press kit materials and your Press Release

  • Schedule media and analyst tours

  • Train your executives to speak for their interview with the media, analysts and bloggers

  • Obtain press coverage in industry-leading business and technology publications

  • Build relationships with key industry analysts that influence purchase decisions and help to define market opportunities.

  • ​Leverage digital public relations

Speaker Placement: Public Speaking & Conference Speaking

MediaFirst can help your executives land exciting and influential speaking engagements. MediaFirst will work with you to identify the key conferences and sessions where your company will be able to reach prospects, customers and analysts. Speaking engagements help companies establish leadership and added credibility in their markets while driving leads and more visibility opportunities, like press coverage and bylined articles.

 PR Awards Programs & Award Opportunity Management

Winning awards given by impartial third-parties is a great way to enhance the credibility and reputation of your product and company. MediaFirst will customize a program for your organization that is designed to secure awards that recognize excellence, accomplishments, and best practices, creating awareness and increasing the visibility for a company or professional role model.

 Business Development & Market Research

Channel Identification, Channel Development & ISV / VAR / Reseller Channels

Trying to expand your channel? MediaFirst has extensive experience at identifying new distribution strategies and market opportunities for Service Management technology offerings. Our expertise spans the gamut of forging relationships with value-added resellers and embedded software providers. Wherever your company plays in the your targeted, technology market—MediaFirst can extend your company’s reach through alliance partners.

Market Sizing & Market Growth

Technology market sizing—and the best niche—can be a tough, and seemingly impossible, task.  It requires breaking numbers down into specific enabling technology and process buckets.  MediaFirst is a pro at using complex algorithms and formulas that identify the current and predicted size of the different components of technology markets.

Market Strategy & Product Research

Combined with company vision, feedback from partners, potential end-users and existing customers is crucial to develop and bring to market a product that truly meets the market demand. MediaFirst can help you by designing and customizing market research reports and programs that provide actionable intelligence so your organization can implement the needs of evolving tech marketplaces.

Competitive Analysis & Social Media Assessment

Stay ahead of your competition and arm your sales people with the messaging needed for fierce combat in the sales cycle. MediaFirst delivers detailed competitive analysis that enables your company to gain insight into your competition’s strengths and weaknesses so you can approach the sales process and product development cycle with invaluable knowledge.