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Digital Marketing Agency For Marketing Strategy, E-Marketing, Reputation Management, Social Media Marketing, Public Relations & Lead Generation
Marketing Strategy Firm, E-Marketing, Social Media Marketing Agency
Fix your marketing mix. A technology marketing firm and consumer marketing firm, MediaFirst works with clients to identity and execute upon the key cornerstones of success, so your organization can quickly reap the benefit of improved lead generation and higher revenues. MediaFirst is a marketing services firm, operating as a full service marketing agency. We have success from business development to market research. Our business growth consulting services both address and solve your company’s business challenges. .
Need brand? MediaFirst will work with your company to help define perceptions, impressions, ideas and feelings that target markets and buyers have and SHOULD have for your product, software, or service offering. From there, if needed, our team of design professionals will help craft a look and feel for your company and product. For branding and brand marketing, look to MediaFirst among branding companies and branded content agencies.
Marketing Strategy & Market Development
When it comes to technology marketing, companies need to understand the entire picture. MediaFirst understands the strategic underpinnings of marketing strategy and takes responsibility for the success of marketing management and the marketing plan. MediaFirst can facilitate an on-site workshop that sparks discussion, builds consensus and leads to a finalized marketing strategy and plan complete with:
Vision and purpose
Business goals and business growth
The correct Marketing Mix
Marketing Communication Programs
Lead Generation Programs
Trade Show Programs
Social Media Marketing
Public Relations & Industry Analyst Relations Programs
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Web Strategy, Website, & Content Management System Consulting
Content Strategy Programs
Metrics & Measurement
A periodic Press Release cycle
ROI Analysis & Analytics
Timeline & Milestones
Budget & Resource Plan
Company Positioning, Product Marketing & Message Development
Technology markets are crowded and competitive. Any company that wants to become a serious player needs a clear, consistent and concise message for its products, services and goals. Still, most early and mid-stage companies do not have defined messaging. Instead, many rely on fluid press releases, sales collateral, presentations and web content to tell their story. MediaFirst will work with your company to deliver a complete document that details the history and message of the company, key executives, products and services—a one-stop reference document that makes communicating with your key audiences, from investors to press to target prospects, easier and more consistent.
Need white papers or product sheets? Contract with MediaFirst for a quick-turn-around project. Our group is packed with technology and Service Management market experts as well as award-winning writers who have drafted everything from press releases to interactive web commercials. So, whether it is standard fare like a trade publication byline or a white paper, MediaFirst is your shop. Our team also offers graphic design services to develop PowerPoint presentations, brochures, web site copy, client success stories and more.
A company’s web presence needs to reflect its brand and message clearly while speaking to the right prospects, partners and customers. Yet, it’s not as easy as it sounds.
MediaFirst provides clients with everything they need to get up and running on the web and, then, maximize their presence. So, you can focus on turning those web leads into sales.
Services include web copy development, search engine optimization (SEO), graphic design, blogs, online advertising, e-mail marketing, newsletters and, if needed, web architecture development.
When it comes to the press, MediaFirst knows its stuff. Our award-winning team includes PR pros and former members of the press, so, if your company is in need of more buzz, you’ve come to the right place. MediaFirst can help you:
Develop a media strategy including tactics, targets, messages, & timelines
Draft Press kit materials and your Press Release
Schedule media and analyst tours
Train your executives to speak for their interview with the media, analysts and bloggers
Obtain press coverage in industry-leading business and technology publications
Build relationships with key industry analysts that influence purchase decisions and help to define market opportunities.
Leverage digital public relations
MediaFirst can help your executives land exciting and influential speaking engagements. MediaFirst will work with you to identify the key conferences and sessions where your company will be able to reach prospects, customers and analysts. Speaking engagements help companies establish leadership and added credibility in their markets while driving leads and more visibility opportunities, like press coverage and bylined articles.
Winning awards given by impartial third-parties is a great way to enhance the credibility and reputation of your product and company. MediaFirst will customize a program for your organization that is designed to secure awards that recognize excellence, accomplishments, and best practices, creating awareness and increasing the visibility for a company or professional role model.
Channel Identification, Channel Development & ISV / VAR / Reseller Channels
Trying to expand your channel? MediaFirst has extensive experience at identifying new distribution strategies and market opportunities for Service Management technology offerings. Our expertise spans the gamut of forging relationships with value-added resellers and embedded software providers. Wherever your company plays in the your targeted, technology market—MediaFirst can extend your company’s reach through alliance partners.
Market Sizing & Market Growth
Technology market sizing—and the best niche—can be a tough, and seemingly impossible, task. It requires breaking numbers down into specific enabling technology and process buckets. MediaFirst is a pro at using complex algorithms and formulas that identify the current and predicted size of the different components of technology markets.
Market Strategy & Product Research
Combined with company vision, feedback from partners, potential end-users and existing customers is crucial to develop and bring to market a product that truly meets the market demand. MediaFirst can help you by designing and customizing market research reports and programs that provide actionable intelligence so your organization can implement the needs of evolving tech marketplaces.
Competitive Analysis & Social Media Assessment
Stay ahead of your competition and arm your sales people with the messaging needed for fierce combat in the sales cycle. MediaFirst delivers detailed competitive analysis that enables your company to gain insight into your competition’s strengths and weaknesses so you can approach the sales process and product development cycle with invaluable knowledge.