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Event Marketing, Event Promotion, & Event Management Expertise Reduces Marketing Costs, Delivers Message, Pleases Attendees
Event Marketing, Event Management, & Event Promotion
Need An Event Marketing Agency?
Statistics show that decision makers take buying decisions and actions at trade shows and trade shows provide the highest sales call to close ratio. Certain industries focus more marketing dollars trade shows than any other marketing or advertising vehicle because trade shows provide the lowest cost per sale and the largest profit margins. For these reasons, it is critical to select a business partner with years of trade show and seminar event management that can assist your organization with the tasks involved and help you present the best image to attendees.
- Plan, organize, staff, and execute events from hospitality suites and product booths at trade shows, press conferences, trade conferences, new product launches and seminars
- Identify and secure target audience using eye-capturing invitations or via telephone prospecting
- Coordinate all aspects of your event from start to finish including venue selection, scheduling transportation, food and beverage
- Design invitations, develop and mail promos
Announcing and planning events on a Lean Budget? Want an effective trade show presence at the right price? MediaFirst is the right Event Marketing Agency for you. We have extensive US Trade Show and International Trade Show experience. We can cost-effectively issue yyou Event Press Release and provide Public Relations Event support onsite or from our offices. Select us as your Event PR Company, call Becky at 770.642.2080.
Events Attract and Hold Target Audiences
More organizations are considering their own events to better present their story. We are not right for every event, but we may be exactly what you need. We excel in identifying the right show and best audience. We research and select the most cost-effective option. We are experienced in the many aspects and techniques of promotion at the show.
Great events do not just happen – they require precise planning, meticulous attention to detail, and experienced professionals to manage them within your constraints. You want the right attendees, smooth set-up, new awareness, informed visitors, and an ROI that justifies the investment. All aspects of event administration, creation and planning, are undertaken with an embracing but flexible approach to best complement your resources.
Events, such as Trade Shows, User Group Meetings, Conferences, Seminars, Press Conferences, Hospitality & Meetings:
- Plan and organize
- Staff and attend
- Develop and conform to budget
- Design, graphics, and signage
- Execute from start to finish
Comprehensive: venue selection, scheduling, speakers, transportation, promotional items, food, and beverage
International Trade Show & Conference Participation, Speaking, & Exhibition
The firm supports clients at trade shows in North American and International venues. We have organized, arranged speakers or secured speaking slots, hosted hospitality, and attended events in: Australia, Canada, China, Finland, France, Germany, Hong Kong, India, Malysia, Singapore, Spain, Sweden, Switzerland, United Kingdom, and the United States. More than other Event PR Companies, we covered these shows and industries:
- Telecommunications: ITU Telecom, SuperComm, ALTS, ComNet, Computer Telephony, Networld+Interop, etc.
- Wireless: BellSouth WAVE, CTIA, Wireless IT, etc.
- Cable: AIC, IBC, IIR, Kagan, KMI, NTCA, SCTE, Western Show, etc.
- Computing: Apple, Comdex, Hewlett-Packard, IBM, Micorsoft, MSDN, UNISYS, etc.
- Hospitality: AAHOA, HITEC, etc.
- e-Commerce/CRM: ASP Channel, AFSMI, Call Center, DCI, eCRM, Field Service Solutions, Electronic Commerce World, etc.
- CAD/CAM/CAE: Autofact, Bentley, Intergraph, MICAD, etc.
- GIS: AGI (UK), Blemheim (UK), ESRI, GE SmallWorld, GIS/LIS, GITA, GTC, SIG/GIS (France), URISA, etc.
- Security: ACSAC, Black Hat, CCS, CSI, Def Con, CERT, e-Security, FOSE, InfoSec World, InfoWarCon, RSA, SANS, SecureWorld, Techno Security 2002, WebSec, etc.
- Service: AFSMI, CRM, FES, Field Force Automation, etc.
- Utility: DistribuTech, Edison Electric Institute, Indus World, National Meter Reading, WaterPollution Control Federastion, American Water Works Association, etc.
- Industry Analyst: Aberdeen, DCI, Gartner, Gilder/Disruptive Innovation, Forrester, IDC, Meta, etc.
- Venture Capital: Venture Forum, Red Herring Venture Market, etc.
- Social Media: SoCon, New Media Atlanta, Tweetup, Twestival, etc.
- Open Source: DrupalCon, WordCamp, BarCamp, StartupCamp, StreamCamp, etc.
- Marketing & Advertising: Ad:Tec Expo
- Supply Chain & Logistics:
Case Study Client: Eircom, the privatized, national telecom carrier of Ireland
Event: Press Conference — Planned multi-partner press conference to announce the e-commerce initiative of Ireland, at the Internet Commerce Expo in Boston. Designed and wrote invitations for conference and reception. Wrote joint press release and gained approval of all parties. Assured positive relationships between the partners and created the joint message issued. Researched locations and coordinated reception after the press conference. Contacted reporters attending the trade show. Followed up with reporters at relevant trade publications. The event was part of the economic development efforts of our client and its alliance partners.
Result — Direct quotes from conference and release were printed in CMP.net, Information Week, E-Commerce World and regional (Boston) newspapers. Telecom Ireland won praise from its partners: EMC, Industrial Development Agency of Ireland, and Viking Office Products. Leveraged the relationships established with partners to generate later press coverage to the benefit of the client.
Call us at 770.642.2080 for more information on event management marketing and PR event management.