Health Industry: Leveraging Key Issues For Client Benefit

With a degree in Biomedical Engineering, Becky Boyd has been able to successfully address key issues of the health care industry.

Previous clients included Consort Technologies, Inc., a scientific organization that provides healthcare information products and consulting services, whose founder Dr. Mahmoud Ghavi, president and CEO, pioneered delivery of "paperless" computerized patient records over the Internet. 

• Market Positioning and Product Definition
• Market Planning
• Case Studies
• Sales

Crescendo Technologies Group, LLC

Crescendo entered the health care marketplace in 2000 with an electronic commerce system developed for Shepherd Center, an Atlanta-based catastrophic care hospital, treating people with spinal cord injuries, acquired brain injuries, other neuromuscular illnesses and urological problems. MediaFirst.Net pitched the story to several trade magazines, which won featured placements in Georgia Trend, Health Management News, eWeek, Computerworld, and others.

Crescendo at the Shepherd Clinic

Crescendo is now expanding their health care industry practice with network assessments that assist with compliance with HIPAA (Health Insurance Portability and Accountability Act of 1996) regulations by identifying and defining deficiencies and strengths in security and privacy capabilities which are the first steps to deploying a secure environment for patient information.

• PR creating awareness of the firm and knowledge of service offerings
• Develop campaigns for HIPAA offering
• Establish branded offering for e-PervasiveSM
• Case studies, white papers, bylined articles
• Launch business alliances with Agilent, Coheris, etc.
• Award promotion: IBM/Lotus Beacon Award for "Excellence in Partnering"
• Announcement of customers, awards, products, services, hirings, partners & funding
• IT Services, HIPAA, security, Web development, IT Infrastructure, IT Strategy

Novamed Corporation works with iMedeon

Novamed is the leading independent provider of Healthcare Technology Management Services based in Trumbull, CT, providing services to over 150 clients in 22 states. Novamed deploys a wireless workforce technology from iMedeon, which has improved productivity for the service force by 30%. MediaFirst.Net pitched this exciting story to numerous trade publications that won industry press in Customer Support Management, ComputerWorld, Internet Week, Wireless Week, Field Force Automation, CIO, IT Support News, Frontline Solutions, CC News, and Health News Digest.

Senior Technologies Corporation

Rewrote the Business Plan for venture funding

• Focused the business model; clearly stated value propositions
• Developed new compelling industry statistics supporting the plan
• Researched and addressed each key element for the plan
• Web-based, complementary B2B & B2C services, healthcare and seniors housing industries