Brand is the psychological feeling that prospects and customers associate with the firm (brand image) and, also, the interaction they have (brand experience). Managing expectation and experience encompass brand management. Typically, MediaFirst is involved in promoting clients by reinforcing an existing brand and carving out new expectations and higher awareness, based upon management's intended trajectory of your firm. You can also employ us to brand or re-brand the organization, as we have done for several clients.
Creative services attract & appeal
-
Corporate identity
-
Naming: company, product, or service
-
Message development & documentation
-
Graphic design: we have the best designers
-
Meaningful, powerful writing
-
Video: ideas & storyboards that win raves
Create Brand Awareness With Winning Marketing Collaterals
-
Design, write, and develop marketing collateral - brochures, invitations, direct mail pieces, catalogs, newsletters, and presentations
-
Graphic Design including corporate logos
-
Review and improve sales materials and presentations to ensure effectiveness and message integration
-
Generate winning case studies and white papers
-
Counsel companies on Web site creation, including navigation and design
-
Write content for Web sites
-
Determine measurements, goals, target audience, look, and frequency that meet goals
-
Develop and Deliver Quality Presentations
Corporate identity and branding efforts give the venture unique and identifiable graphics, such as logos, photos, graphical accents. These also provide a starting point for taglines (slogans) for your products or services. The effort can begin with a compilation and reinforcement of an existing look or create a new, more unique and recognizable difference. Below, please find typical tasks and deliverables:
Corporate Identity & Branding Tasks:
Compile and finalize the key corporate messages for input to the corporate identity tasks.
Brainstorm and agree on taglines for use with your firm’s Company-Name, Product-Name(s), or Service-Names.
Trademark, Service Mark, or register these names.
Compile and maintain a list of corporate trademarks and status, Trademark or Registered Trademark.
Compile a list of brand attribute words
Research, recommend, and select primary color, secondary color, and any accent colors
• Research psychology of colors
• Specify colors in PMS, CMYK, and Web-safe colors
• Distinguish from competitors and partners
Recommend and select fonts used throughout for corporate identity:
• Compile list of type styles used to date
• Logo font
• Web site font options, such as Verdana, Arial, Helvetica, sans-serif
• Print collateral type styles
• Select type, such as Sans-serif type for headlines, Serif (more readable) type for body text
Identify or create graphic elements that will be carried through all corporate communications: Web, print, documents, PDF, etc.
• Graphics, such as lines, swooshes, arcs, circles, that may be used throughout
• Photos, such as screen shots, maps, a photo montage, or streams of text (1s & 0s).
Obtain images. Create output files for print, Web, etc.
• Diagrams, such as describing software solutions and modules, a typical customer configuration, network diagrams. Create diagrams. Create files for print, Web, etc.
Create standard files in Illustrator (.ai files) of Company logo in each approved form:
• Basic, such as standalone logo, logo with name text, logo + name + tagline
• For position on page, such as text or tagline either below or to the right
• For color and black-and-white documents
Create standard files in Illustrator (.ai files) of product or service logo(s) in each approved form:
• Standalone logo, logo with name text, logo + name + tagline
• For position on page, such as text or tagline either below or to the right
• For color and black-and-white documents
Create standard graphic file types for use for differing output:
• Pantone (PMS) for laser printed or PDF in color or black-and-white
• Process (CMYK) for four-color printing
• JPG/GIF for the Web, file formats for presentation graphics, etc.
Create logo usage guidelines for corporate logo and product or service logos, such as:
• Positioning on printed page, Web page, business cards, business cards, letterhead, envelopes, fax cover sheets, facilities signage, corporate advertising, corporate-level marketing programs, etc.
• Minimum size that logo should appear: printed, on-screen at resolution, etc.
