MediaFirst PR - Atlanta - Other

Technology Public Relations Atlanta

Mon, 08 Feb 2010 17:19:14 +0000

For more than ten years, MediaFirst has helped power clients to successful acquisition and exit. These include Gideon Technologies (acquired by Symantec 2010), LeanLogistics (acquired 2008), Optimus Solutions (acquired 2008), Eircom (IPO 2004), ExtremeLogic (acquired by HP 2003), and many more.

MediaFirst combines creative and engineering to deliver great strategy, positioning, writing, and guidance. We get you more press coverage by better serving reporters and editors.

Awareness of your successes increases the valuation of your firm and generates sales leads, investor interest, and competitive advantage. Beyond PR, MediaFirst services win speaking opportunities, gain industry analyst praise, draw consistently better media coverage, and garner significant industry awards.

To accomplish your goals, we craft programs that:

Create awareness in your target markets
Build mind share
Impart knowledge of your value proposition
Establish customer loyalty
Synchronize the marketing attack
Secure executive thought-leadership
Engage and grow audiences
Outmaneuver and outshine the competition

LinkedIn + Facebook + Twitter Lead The Social Media Charge For Today's Business (& Business Professional)

jimcaruso — Mon, 21 Sep 2009 05:00:00 +0000

Businesses and individuals increasingly see the value in online social media for industry connections or introductions and clearly for employment opportunities. Beyond these are company branding, business reputation management, and professional business networking. It is true that online networking can degenerate into the kind of networking event where you show up and everyone else is there to sell you what they have. But most online social networking can be contained to the important kind, not just a virtual room of vulturous vendors. "Old Style" professional connections are not dead, they've just met up with the latest technology tools.

Connect To Audiences Via Social Networks

These tools, such as LinkedIn (very B2B), Facebook (evolving to more B2B from a college-oriented service at it's start), and MySpace (very B2C and younger) let your firm have an online page or presence with it's own fans. These connections are individuals connecting to the business. Some list current and former employees. They are increasingly tied to other feeds, maybe your great press coverage. In any case, a forum where your firm and customer experiences are discussed. Beginning to see the value in monitoring and participating? The better known online social media services enable personal or professional, 1-to-1 connections. These services provide access and information on you and your firm.

Begin Here With This Social Media Starting Point

Here is a minimal plan for a social media presence for you and the company:

Customer-facing employees should be on LinkedIn and Facebook, and participate
The company should have it's own page on LinkedIn and Facebook
Employees should have a photograph on their LinkedIn page - 1/3 do not
Press releases and news should be aggregated on the company Website and probably via online services, such as del.icio.us (also now at Delicious.com), Digg.com, Reddit.com, or StumbleUpon.com
News and events can be posted on Twitter. Direct messages or replies on Twitter should be monitored, so you may respond - engaging with the audience for your firm.

There it is, a straightforward way to implement social media at your company. Remember that these tools represent are an innovation - just like any new tool that you might adopt for the business - so think of Social Media tools as part of the company's continual improvement program. (I'm a fan of W. Edwards Deming, a famous proponent of quality and continual improvement).

Get Started, Use Social Media For Your Business

Call Jim at 770/642-2080, x218 to talk more about social media for business.

Social Media Merging Online Reputation, Personal & Business

jimcaruso — Tue, 03 Mar 2009 22:09:23 +0000

The online craze that is social media or social networking is creating a greater overlap between an individual's personal and business reputations.

For most of us, this phenomenon is most evident from Facebook. Facebook is now the largest of the social media networks, closely followed by MySpace. MySpace, however, is a younger demographic or heavily entertainment (notably music) oriented. LinkedIn is what many of us believe is the professional's online social network of choice. Yet, my rough guess says this is only true if you were born after about 1976, or so. If you were born earlier than 1976, odds are that the vast majority of your online connections are on Facebook.

The effect is that Facebook is only going to get bigger, having already secured the mindshare of the professionals and managers of the future. ...and, although the LinkedIn crowd are not Luddites - in fact they are online in high percentages - this group can't grow at the rate of professionals on Facebook.

This matters because the social connections and activities we do, while younger, are becoming documented on communities, such as Facebook.

As one looks at the entirety of social media offerings - and see the interconnections made by the OpenSocial standards - one can see how photographs, vacations planned, sports, and many personal events are documented and commented upon within Facebook or posted across all of your social networks via interlocking feeds.

For business professionals this requires two actions: the first is to embrace, not fear social media; and the second is two actively participate.

As a dear friend once said, "a friend is someone who knows you and likes you anyway." What this really means is that people respond to authenticity - to the real you. Fearing social media deprives you of the opportunity and pleasure of knowing and working with people who appreciate you. This works for your employer, too. Customers seek the same authenticity in dealing with suppliers (vendors). Companies, like yours are comprised of real people - so be real.

Active participation is a key because you can't be authentic, if invisible. You can't get your secretary (personal assistant), mom, or child to be the authentic you online. Moreover, as social media adoption continues to take off, you as a professional, manager, or executive fall further behind in "getting it." You don't need to compete for the most connections, but you should seek out your real life friends and connect with them online.

In another blog post, I'll cover what I believe constitutes a minimal professional (and business) presence for today's social media.

Growth Drives Metro Atlanta Move for FRONTLINE Selling

jimcaruso — Thu, 21 Jun 2007 04:00:00 +0000

Hiring Is Key to Business Expansion

ALPHARETTA, GA -- June 21, 2007 -- FRONTLINE Selling, the leading provider of high level, business-to-business demand-creation training solutions and outsourced services, announces moving the metropolitan Atlanta operations to larger quarters in Alpharetta, GA. Strong growth in the core business and in new areas created the need to hire more sales and marketing specialists to deliver services. FRONTLINE Selling offers a range of training, software, and services that focus on generating demand for complex and high-value goods and services. Clients want FRONTLINE Selling to help create even more demand, across more solution areas.

"Simply, we are scaling our business to meet growing customer demand. We need more space for more people because of our success, providing quality demand creation solutions for our clients, such as Microsoft, Guardian Edge Technologies, Research In Motion (RIM), etc.," said Mike Scher, president of FRONTLINE Selling.

Prospective employees are hired in locations around the United States and Canada. FRONTLINE Selling seeks solid attributes, experience, and education that reflect good listening skills, the ability to embrace a 21st Century sales methodology, and understand and meet customer expectations.

The name of the new office building is "Two Point Royal." The full address for the firm in metropolitan Atlanta is: FRONTLINE Selling, 4550 North Point Parkway, Suite # 370, Alpharetta, Georgia 30022.

About FRONTLINE Selling LLC

FRONTLINE Selling helps companies that sell "high-value" solutions become more effective at building their sales pipeline. We do this via a strategic Vision-Lock(TM) Selling approach providing structure, metrics, and a common language around your demand creation activities. To support Vision-Lock(TM), we have developed and utilize our own tactical methodology (RAMP-UP(TM)) for execution. The result is a repeatable and measurable sales process transforming sales people into highly leveraged communicators of your value offering.

Companies, such as Arcsight, BEA Systems, GuardianEdge, Microsoft, RIM, Symantec, and Sun Microsystems, take advantage of FRONTLINE Selling's as either an outsourced services provider, leveraging our RAMP-UP(TM) methodology, where Frontline identifies targeted executives and secures their TIME and ATTENTION, or in a skills development workshop, where Frontline teaches these repeatable, proprietary methodologies to the sales team.

Either way, sales people are able to engage in meaningful business dialogues with a highly coveted audience. The result creates net-new sales cycles with your solution at the forefront of dictating the business requirement and the buying process. For more information, please visit us on the Web at http://www.FrontlineSelling.com.