MediaFirst PR - Atlanta - PR Case Study

PR Case Study, MediaFirst Client INSIGHT, Inc. - Ten Years Of Competition At The Top

Fri, 07 May 2010 04:07:31 +0000

Project: Launch New Products, Create New Niche, and Generate Publicity

INSIGHT selected us to plan and develop an effective media relations campaign to establish a media presence that is as strong as their market presence. The prime task is creating public awareness of products, consulting services, and successes through an effective media campaign.

Success: Confirm INSIGHT as Leading Supplier to Top, Global Firms

We began working with INSIGHT in 2001 and have developed key messages, created press kits, generated media opportunities, and wrote press materials that have gotten INSIGHT features in such magazines as Food Logistics, World Trade, Industry Week, Manufacturing Business Technology, Forbes, Supply Chain Management Review, Logistics Management, Electronic Commerce World, and Modern Material Handling.

We helped them productize the X–SystemTM, INSIGHT's optimization engine that is the heart of its products and services. This productizing opened entirely new distribution channels for the company. The firm's profile has risen significantly with the press coverage obtained. INSIGHT's market position, as leading supplier to top, global companies has proven very successful in establishing their rightful place in the market.

Most recently, the firm introduced a major revision of their software, SAILS, which addresses unforeseen vulnerability in supply chains, such as caused by terrorism, natural disasters, and other issues. We created a PR campaign around the version introduction, which has included speaking engagements, press conferences, media relations, analyst coverage, and press coverage.

Background on Insight, Inc.

INSIGHT provides optimization-based supply chain design software and consulting services developed specifically to meet the dynamic business challenges of globalization, disruptions, and mergers/acquisitions prevalent in today’s business environment. Founded by supply chain and logistics experts in 1978 with the goal of using world-class technology to add intelligence to decision making, INSIGHT solves the supply chain management issues of the world's foremost companies, including Abbott Laboratories, BASF, Clorox, ExxonMobil, Goodyear, GE, Kellogg, Nestle, PepsiCo, Pfizer, Procter & Gamble, Toyota, and Unilever.

SAILS, INSIGHT's award-winning flagship product, can accurately represent a company's current business practices, from raw materials sourcing to capacity planning through delivery to the end customer. The X-System®, a proprietary optimization engine, powers a family of planning and scheduling solutions, from the design of a global supply chains to crew scheduling, troop deployments, and transportation procurement. In addition, INSIGHT provides optimization components, partnering with third party software providers to deliver best-of-breed solutions. The software and services design optimal supply chain networks at minimal cost, which frees up capital, streamlines operations, maximizes profits, and increases customer service levels.

INSIGHT software and consulting provide optimization-based planning and scheduling to solve the logistics and supply chain management issues of the world's top companies. INSIGHT solves these latest, critical and most complex issues for 40% of Fortune Magazine's top fifty firms. Using their proprietary optimization engine, INSIGHT provides a variety of planning and scheduling solutions. Examples include crew scheduling, transportation planning, production planning, and design of global supply chains.

Project: Launch New Products, Create New Niche, Generate Publicity

Success: Confirm INSIGHT as Leading Supplier to Top, Global Firms

We developed key messages, created press kits, generated media opportunities, and wrote press materials that have gotten INSIGHT features in such magazines as Software Strategies, Food Logistics, World Trade, Logistics Management, Electronic Commerce World, and Modern Material Handling.

One MediaFirst task was to productized the optimization engine that is the heart of INSIGHT's products and services, the X–SystemTM. This productizing opens entirely new distribution channels for the comapny. The firm's profile has risen significantly with the press coverage obtained.

INSIGHT's market position, as leading supplier to top, global companies has proven very successful in establishing their righful place in the market.

Symantec to Acquire Gideon Technologies

Tue, 12 Jan 2010 13:00:00 +0000

MOUNTAIN VIEW, Calif. – Jan. 12, 2010 – Symantec Corp. (Nasdaq: SYMC), today announced it has signed a definitive agreement to acquire privately-held Gideon Technologies, Inc., a provider of standards- based information security solutions that automate and orchestrate IT security and risk management. Symantec is acquiring Gideon Technologies to extend Symantec’s security portfolio with a leading Security Content Automation Protocol (SCAP) validated configuration and vulnerability assessment solution and to enhance its ability to serve the needs of public sector customers. The transaction is expected to close by the end of the March quarter and is subject to customary closing conditions. The financial terms of the acquisition are not being disclosed.

SCAP is a suite of specifications that standardize the format and nomenclature by which security software products communicate software flaw and security configuration information. It is used to automate vulnerability and patch checking, technical control compliance activities and security measurement. This standard is a requirement of the U.S. federal government which represents the largest and most diverse computing environment in the world. Interoperability and sharing data within this environment is essential to address the evolving threat landscape.

“As the U.S. Government continues to make the cyber security of our country’s public and private infrastructures a priority, Symantec will support public sector customers with standards-based solutions that meet their complex compliance requirements with the highest degree of accuracy,” said Gigi Schumm, vice president and general manager public sector, Symantec. “As demonstrated by this acquisition, Symantec is committed to SCAP and emerging standards and intends to lead the ongoing advancement of these standards.”

The acquisition of Gideon Technologies’ SecureFusion product will complement Symantec’s compliance offerings and integrate with the Symantec Management Platform (formerly the Altiris platform). The addition of SecureFusion will help Symantec provide customers with one of the industry’s most comprehensive automated situational awareness, continuous compliance and remediation management capabilities in the marketplace. As the security market leader, Symantec is dedicated to making security data available in standards-based formats and leveraging its entire technology portfolio for automating the delivery of this data across systems to perform timely proactive and defensive measures.

About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.

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NOTE TO EDITORS: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at http://www.symantec.com/news. All prices noted are in U.S. dollars and are valid only in the United States.

Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

FORWARD-LOOKING STATEMENTS: Any forward-looking indication of plans for products is preliminary and all future release dates are tentative and are subject to change. Any future release of the product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making purchasing decisions.

iMedeon's Fabulous Press Coverage Secures Top Spot & Wins Funding - PR Case Study

Sun, 15 Feb 2004 06:00:00 +0000

iMedeon's Fabulous Press Coverage Secures Top Spot & Wins Funding

Client: iMedeon, Inc. iMedeon became the leading supplier of 100% web-based, mobile workforce management solutions iwth our help. With $10M in Venture Funding secured in 1998, the company was on a fast track for growth and exit, such as an IPO or acquisition. iMedeon needed to publicize the name change, rebrand, introduce new products, and secure a much higher profile with targeted audiences, such as prospects, employees, analysts, business partners, and investors.

Their lead offering, iM:Work, facilitates the dispatch and management of mobile workforces in industries such as telecommunications, utilities, and technology field service. The solution interfaces to front and back office systems to dispatch the right person, to the right location at the right time and cost, resulting in a more satisfied and loyal customer base

Project: Publicize Name Change, New Product Launch, Generate Publicity, Win 2nd Round Funding

iMedeon hired MediaFirst PR–Atlanta because of first-hand knowledge and experience in the target industries of telecom, utilities, and information technology.

iMedeon needed great press and analyst coverage to succeed in their quest to stay ahead of their competition. We created visibility, through consistent efforts, in quality trade and technical magazines, radio, and weekly/daily newspapers. By securing press appointments at select trade shows, iMedeon met face-to-face with reporters, editors, and analysts who cover their industries, resulting in a positive perception of iMedeon. With our strategy to deliver newsworthy information packaged in the right story idea and positioned for the appropriate media got iMedeon an incredible amount of great press. We developed a list of speaking opportunities and managed these opportunities, e.g, by crafting speaker's abstracts to secure speaking slots for iMedeon executives at top-level trade shows and conferences

iMedeon, founded as Future Horizons, underwent a re-branding and name change
The name change reflects commitment to empowering field workers of leading companies with immediate access to information
Promoted the newly developed web-based workforce management system, iM:Work
More Than 200 Media Placements in 12 months Puts iMedeon on Top
iMedeon Got $15.5 million in corporate venture funding via an introduction from MediaFirst CEO, Jim Caruso