Utilities: Global Experience in Telecoms, Wireless, Water, Wastewater, Cable, Internet, Chips, etc

New Media PR Agency for Lead Generation, Market Awareness, & Market Position

MediaFirst and our staff have helped companies market and sell to utilities for more than 10 years. We help clients form and promote value propositions, publicize and explain their technology, and raise funds.

Clients leverage the experience of MediaFirst and its principals, which covers the spectrum of telecommunications, cable, electric, gas, water, and wastewater. The firm promoted hardware, software and services for our clients across the Americas, Europe, and Asia. 

MediaFirst imparts awareness and knowledge of your offerings to your target audience via New Media PR. The firm and its principals have global experience evangelizing industry technologies and services across Media, Cable & New Media. These efforts generate leads and establish market position and prominence.

Wireline & Wireless; Switching, Access Networks, & Customer Premise Equipment

Eircom [NASDAQ: EIR], formerly Telecom Eireann and Telecom Ireland (US)

Trade Shows, Conferences, Seminars, Press Conferences, Hospitality & Meetings

PR covering telecommunications, Internet, IT and economic development media outlets Marketing, collateral development: brochure, invitation, etc. Writing: case studies, white papers, bylined articles Event planning and execution Corporate identity change: publicized changes leading to IPO The announcement of customers, services, key hiring, partners & IPO Wireless data, wireless Web-based B2B services, telecom, financial, logistics, the transportation industry

Aether [NASDAQ: AETH]

PR Launch from ground zero, initial analyst relations

Fast start with first week coverage by 2 of the 3 top business dailies (FT, IBD, & WSJ) Confirmed David Oros, CEO & Chair, as a wireless data pioneer Launched first financial services offerings with Reuters Launched AIMTM middleware Announcement of customers, awards, products, services, hirings, partners, board members & funding Wireless data, wireless Web-based B2B services, telecom, financial, logistics, transportation industry

Aether: PR Launch of industry-leading, wireless start-up that went IPO

 

 

This Aether story was one of the first on mobile apps, in the Financial Times:

WHERE INFORMATION BECOMES INTELLIGENCE

Quit your 9-to-5 and try this for a day job

By Roger Taylor

They are called "day traders" and what a day yesterday must have been. They are the ultimate short-term investors, a new breed of ultra-aggressive, technology-driven stock market speculators born out of the bull market of the past several years. They live on the kind of volatility that moved stomachs on Wall Street yesterday, buying on rising share prices, selling on the first sign of weakness, and closing all their positions at the end of the day.

But David Oros, chief executive of Aether Technologies, which provides real-time share prices to private investors, sees a growing number of technologically-driven private investors who are taking a very active approach to managing their wealth. He describes young people in Silicon Valley getting rich working for high-tech companies and using the technology they helped build to invest their wealth in technology stocks.

 

Wireless Experience Makes Great Results Easy

We are fortunate to have helped many clients whose business directly touched on the wireless industry, such as Aether, Digital Wireless, Centrella Technology Partners, Crescendo, Extreme Logic, GuardedNet, iMedeon, Optimus, PointServe, and Wireless Vertical

Aether Technologies became Aether Systems [NASDAQ: AETH]

PR Launch from ground zero, initial analyst relations.

 

Fast start with first-week coverage by 2 of the 3 top business dailies Confirmed David Oros, CEO & Chair, as a wireless data pioneer Launched first financial services offerings with Reuters Secure & robust wireless delivery of data and content Launched AIMTM middleware Announcement of customers, awards, products, services, hirings, partners, board members & funding Example of press coverage in the Financial Times Their coming IPO was covered in Bloomberg Magazine, a financial publication for traders Example press release "Trading Expected to Soar... On The Wings Of Wireless Transactions" Wireless data, wireless Web-based B2B services, telecom, financial, logistics, the transportation industry

PointServe, Inc.

PR, analyst relations, & speaking opportunitymanagement

Awesome PR results. Ask..we'll send you the results Analyst relations that identified key analysts, scheduled briefings, and attained top honors Opportunity management for speaking engagements, identifying and securing top slots, annually Won several awards, initiated by MediaFirst, which gave great exposure and highlighted PointServe's successes Announcement of customers, awards, products, services, hirings, and partners Optimization, wireless data, wireless Web-based B2B services, service supply chain, gas, telecom/cable, & logistics industry

iMedeon, Inc.

served industries, such as telecom and wireless with wireless data, voice, and software capabilities.

PR, analyst relations, & speaking opportunity management

Awesome PR results for 2000, ask—we'll send you the results Analyst relations that identified key analysts, scheduled briefings, and maintained top honors Opportunity management for speaking engagements, identifying and securing top slots, annually Contact of potential investors or business partners in wireless, utilities, & GIS The announcement of customers, awards, products, services, key hiring, partners & funding Wireless data, wireless Web-based B2B services, telecom, financial, logistics, the transportation industry Utilities, electricity, gas, water, wireless data, wireless Web, telecom

Merlot Communications manufacturer of telecom equipment, customer premise IAD

PR (media relations), industry analyst relations, & speaking opportunity management

PR establishing a new category of device, the IAD, as the best customer premise gear for delivering convergent telecom services Analyst relations that carved out the new space and positioned the venture as a technology leader Case studies, white papers, bylined articles Telecommunications equipment, Integrated Access Device (IAD), Small-to-Medium Business Enterprises (SME or SMB)

WirelessVertical.com, Inc. - a wireless market-maker in equipment.

Business plan, corporate organization, marketing, PR, analyst relations, & speaking opportunity management

  • Business plan
  • Venture launch
  • Board of advisors
  • VC presentations
  • Service introductions
  • Deal structuring: Ts & Cs, financial, & legal

Wireless industry, Web-based B2B services, wireless network & subscriber equipment

 

itaas

In its formative years, we assisted itass (founded as Interactive Television And Application Services) with establishing brand and industry position as a premier provider of services for companies entering the market for interactive digital cable network applications. We delivered Cable PR, print and online PR, to establish market awareness and market position.

Cauldron Solutions

Cauldron Solutions develops software solutions to enable commercial transactions over digital television and to manage content offered to on-demand subscribers. The company provides consumer marketing capability for television programmers and distributors through billing and data management software solutions that help grow the revenue streams for its media, cable, and broadcast clients. Cauldron Solutions has demonstrated expertise in all aspects of iTV transacting, from communication with the set-top box to data management to user interface to billing systems integration. Cauldron clients include Cablevision, IFC, Sportskool, ITOCHU International, MagRack, Playboy and Rainbow Media, among others. Cauldron Solutions is a privately held company based in New York City, NY.

InterVU [NASDAQ: ITVU], acquired by Akamai [NASDAQ: AKAM]

Mr. Caruso negotiated the deal with InterVU, for fees and options, for a contract to perform media relations and industry analyst relations. InterVu (acquired by Akamai Technologies) enables businesses to prosper in a competitive Web-centric marketplace by providing solutions that optimize Web site performance, deliver broadcast-caliber streaming media, and provide interactive application services.

PR and analyst relations Profitable deal negotiation with InterVU, including options, for a client and our firm Streaming media, streaming video, streaming audio, new media, media players

Libit Signal Processing, acquired by Texas Instruments [TI]

Media and analyst relations. Libit (now the Cable Broadband Communications Group of Texas Instruments) offers the industry's most comprehensive cable broadband software solution, with products from the hardware abstraction layer to the application layer,including everything from drivers to PacketCable support.

Media relations, PR plans, bios, press kits, writing/editing, etc. Analyst relations DOCSIS - compliant Cable Modem chip sets, per Cable Labs specifications

Caruso TV / Just Happy, Inc.

Just Happy is the corporation of director Robert Caruso. His work is directing for advertising and music video. He received a Grammy Award nomination for his work on Will Smith's "Will2K" for best short form music video.

Over the years, we have helped with acquisition of domain names, web consulting, writing and editing, including creating the Wikipedia entry for Robert.

Robert has won praise and success. He is best-known for his comic approach while at Industrial Light & Magic (ILM), with fresh approaches to lighting and direction. His off-beat perspective and wry humor bring acclaim to the commercials and music videos of his clients.

1st Place at Anicomm Awards: Hefty "Gingerbread Man" Animation Australian Effects & Animation Festival: Finalist Nominee for Hefty "Gingerbread Man" Bronze from Clio Awards: Visual Effects for Hefty "Gingerbread Man" Grammy Award Nomination: Best Short Form Music Video for Will Smith's "Will2K" Best Commercial from London International Advertising Awards: Home Appliances Category for Hefty "Eskimo" MTV Awards: for Will Smith's Men in Black, music video

PowerTV, Inc., acquired by Scientific-Atlanta [NYSE: SFA]

PR, analyst relations, & speaking opportunity management. PowerTV, Inc. offers the most complete, end-to-end software solution for digital cable systems.

Public Relations, Press Releases, plans, bios, press kits, writing/editing, trade shows, etc. Analyst Relations Secured speaking engagements Financial Analyst promotion as a pre-IPO venture, securing a spot at the CIBC Oppenheimer Telecom Conference Case studies, white papers, bylined articles The operating system, applications, interactive digital set-top box, digital cable

Additional corporate & utilities experience:

We promoted, marketed, and consulted for these clients Baymont/MONENCO, Cadabra, Eurecarte, iMedeon, Intergraph, Kubota Pacific, Mason Land Surveys, PointServe, and UNISYS.

Managed a consulting project team of nationals from five (5) different Asia/Pacific countries on site in Asia Created Go-To-Market plan for UNISYS Corporation upon its ComputerVision acquisition Provided business development and sales consulting to Mason Land Surveys, resulting in major deals with Bentley Systems, Intergraph (U.K.) Ltd., and the Electricity and Water Utilities in the United Kingdom.

Founder/CEO, Jim Caruso and telecommunications technology evangelism:

Jim Caruso's previous experience includes four years at Scientific Atlanta, most recently as director – worldwide product sales – Telephony Systems Division. He managed sales of multimedia access and transport network hardware, software, and services including optical fiber architectures; video transport via SONET/SDH; and telephony digital loop carrier systems, and high-speed data access (e.g., cable modem and competing for xDSL). He developed the strategic focus and tactics to pursue worldwide telecom investor/operators and system integrators.

Jim Caruso's experience includes working at TelecomASIA, both selling to TA and on site project work.

He also managed business development for new markets, including China, Australia, Hong Kong, Thailand, and India, and new products, such as cable telephony, high-speed data access for Internet Protocol (IP), and ATM-switched interactive digital video. As Business Development Manager, he created sales channels through affiliates and headquarters of worldwide telecom firms: Cable & Wireless, BellSouth, CP Group, NYNEX, Telef—nica, Time-Warner, and US West.

Key accomplishments at Scientific-Atlanta include:

Closed deals with Universal Cable TV, an affiliate of NYNEX and TelecomASIA in Thailand Member of the senior negotiating team and sales team for a $130 million incremental deal with OPTUS Communications. Sold first international video format (PAL-B/G) set-top order over $1 million, launching that business. Created the first cable telephony order which led to a multi-million dollar partnership with Siemens. Developed first comprehensive document identifying the strategy for licensing Scientific-Atlanta products together with PowerTV products, leading to major licensing deals with Pioneer and Toshiba. Licensing led to the successful bid for Time-Warner's Pegasus set-top business. Member of a strategic team formulating and presenting business plans that launched the successful digital interactive set–top box business Bid & won business through Siemens in Belgium, Bando in Korea and Atom in the Philippines. Managed business development, creating sales channels through affiliates and headquarters of worldwide telecom firms: Cable & Wireless, BellSouth, CP Group, NYNEX, Telefónica, Time-Warner, and US West

Prior to Scientific-Atlanta, Mr. Caruso managed a consulting project team of nationals from five (5) different Asia/Pacific countries at TelecomASIA, which successfully completed two project milestones within six months. He worked in North America, Europe, and Asia for our firm, consulting on opening telecom markets for many clients, including Baymont/MONENCO, Cadabra, Eurecarte, Intergraph, Mason Land Survey, and UNISYS Corporation.

Mr. Caruso was previously a division director at Byers Engineering, where he managed sales of over $30,000,000 to domestic and international telecommunications operators. Profitably expanded business by creating new OutSide Plant (OSP) services and opening new markets, including European telecoms. He managed projects with as many as 30 staff members for customers including NYNEX and British Telecom. He led teams in conceiving, writing, and pricing proposals worth up to $15,000,000.