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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Think of Social Media as Part of a Greater Marketing Plan

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Making sure that your company has a presence on social media is more important than you might think. It’s not just about reaching people already on social media, or just an attempt to look like you’re keeping up with what’s “in” at the moment. Social media can be used to complement your entire marketing plan in a number of ways. 

  If Your Email Marketing Isn't Working, Try These Fixes

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An email marketing campaign is a good strategy for any inbound marketing platform. Email marketing comes into play once you have captured your leads and are now trying to increase brand loyalty, your customer base, and sales.

Gmail May Be Bringing More Images to Its Inbox

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If an email marketing strategy is part of your inbound marketing campaign, then hopefully you’ve employed good email marketing practices in order to make your campaign as successful as possible.

Audit Your Social Media Marketing for These Mistakes

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Social media marketing is an excellent way to expand the awareness of your brand, increase brand loyalty among your customers and even generate new leads. Social media marketing is a strategy that every Internet marketing campaign needs to have.

Figure Out Your Strategy for Success With Content Marketing

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If you have never designed a content market strategy before, or have struggled to do so effectively, you may feel intimidated by what can seem like a complicated process. In fact, content marketing is relatively simple, and the same steps apply to any strategy, no matter your field, type of business, or size of company.

 How Facebook's New Trending Feature Can Affect Your Social Media Marketing

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Most business marketing tips recommend using at least one social media platform. Choosing not to have any type of soc

Factors to Keep in Mind When Planning Email Marketing

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Email marketing can be an incredibly effective inbound marketing strategy, as long as you plan it properly. If you don’t properly plan your email marketing strategy, then your emails will not only go unread – they could end up being marked as spam, which would be a disaster!

Four Pillars of Interactive Marketing

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Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

 

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