Welcome to the Marketing, Web, Inbound Marketing, Technology & PR Blog of MediaFirst.  Please retweet, like, comment upon, or add your thoughts to the posts here.  Thank you for visiting.  You may subscribe to the blog's RSS feed below or follow on Twitter, Facebook, LinkedIn, or YouTube.

MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Inbound 2013, Hubspot's Inbound Marketing Conference, a Marketing Automation Conference

Submitted by jimcaruso on 13 June 2013 - 5:28pm
jimcaruso's picture

Inbound 2013: A Marketing Automation Conference

Learn Inbound Marketing Strategies & Tactics

 
Click here for the website, INBOUND 2013
 

Factors Influencing Success in Change, Attributes of Innovation

Submitted by jimcaruso on 8 May 2013 - 12:05pm
jimcaruso's picture
compact fluorescent light bulbs, compact fluorescent light bulb, compact fluorescent light, CFL, reduce energy costs, less heat

I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

Submitted by jimcaruso on 6 May 2013 - 12:46pm
jimcaruso's picture
MailChimp-Like-Button

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.

Being Social at Your Social: How to Handle Social Media at Your Event

Submitted by Jessica on 22 April 2013 - 10:33am
Jessica's picture

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties. And obviously, you know how to promote an event with social media, too.

Marketing Automation & Drupal: Presentation by Jim Caruso to the Atlanta Drupal User Group (ADUG) April, 11, 2013

Submitted by jimcaruso on 12 April 2013 - 11:08am
jimcaruso's picture

Leads.

The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success.

Dashboard Apps: Chime, Cyfe, DigMyData, Ducksboard, Easy Insight, Geckoboard, Grappster, Informly, Trakkboard, Zepplin App

Submitted by jimcaruso on 10 April 2013 - 11:05pm
jimcaruso's picture
Cyfe, Dashboard, Dashboard applications, Dashboard apps, Dashboard Apps: Chime, DigMyData, Ducksboard, Easy Insight, Geckoboard,

Dashboard Apps: Chime, Cyfe, DigMyData, Ducksboard, Easy Insight, Geckoboard, Grappster, Informly, Leftronic, Statusboard, Trakkboard, Zepplin App

These apps let you view data from many different applications at once, on a single or multiple dashbaords that can be viewed on your desktop or on a big screen TV or large monitor in the office.

Effective Industry Analyst Relations | PR Process

Submitted by Becky Boyd on 26 March 2013 - 4:56pm
Becky Boyd's picture

Industry Analyst Relations & Outreach Can Improve Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the short list in product selections and to gain the attention of the leaders of industry, the media, and the competition.

Event Management – How do you do it well?

Submitted by Jessica on 25 March 2013 - 8:49am
Jessica's picture
Event, DrupalCon Paris: Pre-conference, organizing and assembling badges with meal tickets, etc.

Managing events can be a tricky, difficult situation for any public relations professional if the proper planning has not been completed. During the time leading up to the big event, there are many ways you can prepare for just about anything.

3 Must-Have Components of Inbound Marketing: Content Quality, Frequency, and Consistency

Submitted by jimcaruso on 13 March 2013 - 5:30pm
jimcaruso's picture

​The definitions of strategy, tactics and goals for successful internet marketing have continued to evolve and change on a near-constant basis over

Syndicate content